OUT_05776
SMMT · Extra Large · Western · distributor DIST_W_03
Predicted potential
January 2026 if systemic constraints were relieved.
Geographical Location
Store location on the map.
Recommended actions
Top-3 prescriptive interventions ranked by expected monthly L uplift.
- Rank 1 · festival_promo+348.1 L / mo
Schedule promotional push for Christmas + New Year peak
Historical seasonality and Sri Lanka demand calendar imply ~348.1 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.
- Rank 2 · merchandising+1.5 L / mo
Deploy prime-shelf branded merchandising (posters, shelf-talkers)
Outlet faces type-weighted competition pressure of 22.6 from nearby same-type stores. Targeted in-store branded visibility recovers an estimated 1.5 L/month of intercepted traffic.
Top reasons the score is high
Largest positive SHAP contributors.
- Outlet_Size_Extra Large+674.9
- Cooler_Count+312.8
- monthly_volume_mean+245.8
- monthly_volume_q95+100.5
- monthly_volume_median+94.5
Top reasons the score is held back
Largest negative SHAP contributors.
- climate_jan_humid_pct-33.7
- Outlet_Size_Large-29.2
- Outlet_Type_SMMT-5.2
- same_type_competitors_1km-4.1
- Province_Southern-4.0
What-if scenarios
Model-predicted deltas if a constraint were relieved.
AI explanation
A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.
Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.