All outlets

OUT_05732

SMMT · Large · Western · distributor DIST_W_01

Low

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
771.5 L
Recent monthly avg
496.5 L
Own Q90
750.4 L
Active months
33 / 36
Coolers
2
Local competitors (1 km)
14
HHI (1.5 km)
1,089
Replenishment friction
9.1%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +148.7 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~148.7 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

Top reasons the score is high

Largest positive SHAP contributors.

  • monthly_volume_mean
    +269.5
  • Outlet_Size_Large
    +71.0
  • monthly_volume_q95
    +70.6
  • monthly_volume_std
    +68.7
  • monthly_volume_median
    +53.4

Top reasons the score is held back

Largest negative SHAP contributors.

  • Outlet_Size_Extra Large
    -113.7
  • climate_jan_humid_pct
    -20.3
  • Outlet_Type_SMMT
    -4.4
  • Province_Southern
    -3.0
  • mass_share
    -2.9

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler0.0 L / mo
base 743.4 L → after 743.4 L
Remove competitive drag+0.1 L / mo
base 743.4 L → after 743.5 L
LKR allocated for Jan 2026: LKR 1,006

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.