All outlets

OUT_05292

SMMT · Large · Western · distributor DIST_W_01

Low

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
683.2 L
Recent monthly avg
426.2 L
Own Q90
681.6 L
Active months
29 / 36
Coolers
4
Local competitors (1 km)
20
HHI (1.5 km)
799
Replenishment friction
13.8%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +140.1 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~140.1 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

Top reasons the score is high

Largest positive SHAP contributors.

  • monthly_volume_mean
    +186.0
  • Cooler_Count
    +138.6
  • Outlet_Size_Large
    +66.9
  • monthly_volume_std
    +50.6
  • monthly_volume_median
    +35.8

Top reasons the score is held back

Largest negative SHAP contributors.

  • Outlet_Size_Extra Large
    -120.5
  • climate_jan_humid_pct
    -20.3
  • Outlet_Type_SMMT
    -3.6
  • Province_Southern
    -3.4
  • mid_share
    -2.8

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler0.0 L / mo
base 700.4 L → after 700.4 L
Remove competitive drag0.0 L / mo
base 700.4 L → after 700.4 L
LKR allocated for Jan 2026: LKR 839

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.