All outlets

OUT_05072

SMMT · Small · Western · distributor DIST_W_02

Low

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
77.6 L
Recent monthly avg
24.7 L
Own Q90
78.7 L
Active months
22 / 36
Coolers
1
Local competitors (1 km)
22
HHI (1.5 km)
886
Replenishment friction
27.3%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +14.5 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~14.5 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

  2. Rank 2 · cooler

    Add 2th cooler to outlet

    +1.1 L / mo

    Counterfactual model predicts +1.1 L/month if cooler capacity is increased.

Top reasons the score is high

Largest positive SHAP contributors.

  • Province_Western
    +4.7
  • competitors_1km
    +2.4
  • mid_share
    +2.3
  • mass_share
    +2.0
  • avg_price_per_liter
    +0.9

Top reasons the score is held back

Largest negative SHAP contributors.

  • monthly_volume_mean
    -61.4
  • Outlet_Size_Extra Large
    -29.5
  • Outlet_Size_Small
    -26.8
  • monthly_volume_q95
    -24.8
  • Outlet_Size_Large
    -23.5

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler+1.1 L / mo
base 72.5 L → after 73.6 L
Remove competitive drag-0.1 L / mo
base 72.5 L → after 72.4 L
LKR allocated for Jan 2026: LKR 56

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.