OUT_04989
Bakery · Small · Western · distributor DIST_W_02
Predicted potential
January 2026 if systemic constraints were relieved.
Geographical Location
Store location on the map.
Recommended actions
Top-3 prescriptive interventions ranked by expected monthly L uplift.
- Rank 1 · festival_promo+21.1 L / mo
Schedule promotional push for Christmas + New Year peak
Historical seasonality and Sri Lanka demand calendar imply ~21.1 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.
- Rank 2 · sku_mix+5.0 L / mo
Shift SKU mix toward premium (stock 1-2 additional premium SKUs)
Outlet currently sells 6.3% premium SKUs vs top-performing peers in the same cohort at 14.1%. Closing this gap typically lifts volume by ~5.0 L/month.
- Rank 3 · merchandising+1.0 L / mo
Deploy prime-shelf branded merchandising (posters, shelf-talkers)
Outlet faces type-weighted competition pressure of 20.8 from nearby same-type stores. Targeted in-store branded visibility recovers an estimated 1.0 L/month of intercepted traffic.
Top reasons the score is high
Largest positive SHAP contributors.
- Province_Western+13.0
- competitors_1km+4.9
- Outlet_Type_SMMT+2.8
- Outlet_Type_Hotel+2.1
- super_premium_share+1.7
Top reasons the score is held back
Largest negative SHAP contributors.
- monthly_volume_mean-62.1
- Outlet_Size_Extra Large-29.0
- monthly_volume_q95-26.1
- Outlet_Size_Small-22.5
- Outlet_Size_Large-21.8
What-if scenarios
Model-predicted deltas if a constraint were relieved.
AI explanation
A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.
Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.