All outlets

OUT_04737

SMMT · Large · Western · distributor DIST_W_02

Low

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
709.6 L
Recent monthly avg
385.9 L
Own Q90
663.6 L
Active months
28 / 36
Coolers
5
Local competitors (1 km)
12
HHI (1.5 km)
926
Replenishment friction
21.4%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +143.2 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~143.2 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

Top reasons the score is high

Largest positive SHAP contributors.

  • Cooler_Count
    +288.4
  • monthly_volume_mean
    +76.4
  • Outlet_Size_Large
    +70.1
  • monthly_volume_q95
    +36.8
  • monthly_volume_median
    +35.7

Top reasons the score is held back

Largest negative SHAP contributors.

  • Outlet_Size_Extra Large
    -120.7
  • climate_jan_humid_pct
    -24.0
  • Outlet_Type_SMMT
    -3.2
  • Province_Southern
    -3.1
  • Distributor_ID_DIST_W_02
    -1.6

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler0.0 L / mo
base 716.0 L → after 716.0 L
Remove competitive drag0.0 L / mo
base 716.0 L → after 716.0 L
LKR allocated for Jan 2026: LKR 1,549

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.