All outlets

OUT_04363

SMMT · Small · Western · distributor DIST_W_02

Low

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
70.9 L
Recent monthly avg
25.6 L
Own Q90
77.6 L
Active months
21 / 36
Coolers
0
Local competitors (1 km)
16
HHI (1.5 km)
628
Replenishment friction
19.0%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +14.4 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~14.4 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

  2. Rank 2 · cooler

    Place first cooler at outlet

    +0.0 L / mo

    Counterfactual model predicts +0.0 L/month if cooler capacity is increased.

Top reasons the score is high

Largest positive SHAP contributors.

  • Province_Western
    +5.1
  • competitors_2km
    +2.0
  • hhi_1500m
    +1.9
  • Outlet_Type_Hotel
    +0.8
  • climate_jan_temp_c
    +0.6

Top reasons the score is held back

Largest negative SHAP contributors.

  • monthly_volume_mean
    -61.8
  • Outlet_Size_Extra Large
    -28.6
  • monthly_volume_q95
    -25.6
  • Outlet_Size_Small
    -24.4
  • Outlet_Size_Large
    -22.5

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler+0.0 L / mo
base 71.9 L → after 71.9 L
Remove competitive drag-0.1 L / mo
base 71.9 L → after 71.8 L
LKR allocated for Jan 2026: LKR 63

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.