OUT_03947
SMMT · Medium · Western · distributor DIST_W_01
Predicted potential
January 2026 if systemic constraints were relieved.
Geographical Location
Store location on the map.
Recommended actions
Top-3 prescriptive interventions ranked by expected monthly L uplift.
- Rank 1 · cooler+304.1 L / mo
Add 3th cooler to outlet
Counterfactual model predicts +304.1 L/month if cooler capacity is increased.
- Rank 2 · festival_promo+47.9 L / mo
Schedule promotional push for Christmas + New Year peak
Historical seasonality and Sri Lanka demand calendar imply ~47.9 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.
Top reasons the score is high
Largest positive SHAP contributors.
- Outlet_Size_Small+32.0
- Outlet_Size_Medium+16.9
- monthly_volume_std+6.0
- Province_Western+4.4
- mass_share+2.8
Top reasons the score is held back
Largest negative SHAP contributors.
- monthly_volume_mean-59.0
- Outlet_Size_Extra Large-29.3
- Outlet_Size_Large-21.6
- monthly_volume_median-16.0
- climate_jan_humid_pct-8.8
What-if scenarios
Model-predicted deltas if a constraint were relieved.
Cooler deployment business case
Assumes LKR 50,000 unit cost, 12% gross margin, 12% cost of capital.
AI explanation
A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.
Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.