All outlets

OUT_03830

SMMT · Small · Western · distributor DIST_W_03

Low

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
84.2 L
Recent monthly avg
30.5 L
Own Q90
92.6 L
Active months
22 / 36
Coolers
1
Local competitors (1 km)
9
HHI (1.5 km)
1,337
Replenishment friction
18.2%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +19.1 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~19.1 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

  2. Rank 2 · sku_mix

    Shift SKU mix toward premium (stock 1-2 additional premium SKUs)

    +4.2 L / mo

    Outlet currently sells 7.3% premium SKUs vs top-performing peers in the same cohort at 14.6%. Closing this gap typically lifts volume by ~4.2 L/month.

Top reasons the score is high

Largest positive SHAP contributors.

  • Province_Western
    +6.4
  • Latitude
    +2.4
  • spatial_demand_score
    +2.0
  • mass_share
    +1.5
  • Distributor_ID_DIST_W_03
    +1.2

Top reasons the score is held back

Largest negative SHAP contributors.

  • monthly_volume_mean
    -60.5
  • Outlet_Size_Extra Large
    -29.6
  • Outlet_Size_Small
    -24.2
  • Outlet_Size_Large
    -23.1
  • monthly_volume_q95
    -22.3

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler0.0 L / mo
base 95.6 L → after 95.6 L
Remove competitive drag0.0 L / mo
base 95.6 L → after 95.6 L
LKR allocated for Jan 2026: LKR 60

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.