All outlets

OUT_03063

SMMT · Small · Western · distributor DIST_W_03

High

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
67.0 L
Recent monthly avg
17.9 L
Own Q90
70.3 L
Active months
17 / 36
Coolers
0
Local competitors (1 km)
15
HHI (1.5 km)
1,068
Replenishment friction
23.5%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +13.9 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~13.9 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

  2. Rank 2 · sku_mix

    Shift SKU mix toward premium (stock 1-2 additional premium SKUs)

    +2.4 L / mo

    Outlet currently sells 8.7% premium SKUs vs top-performing peers in the same cohort at 14.6%. Closing this gap typically lifts volume by ~2.4 L/month.

Top reasons the score is high

Largest positive SHAP contributors.

  • Province_Western
    +5.6
  • super_premium_share
    +1.2
  • Distributor_ID_DIST_W_03
    +1.0
  • Outlet_Type_Hotel
    +0.9
  • territory_radius_m
    +0.8

Top reasons the score is held back

Largest negative SHAP contributors.

  • monthly_volume_mean
    -60.4
  • Outlet_Size_Extra Large
    -28.9
  • monthly_volume_q95
    -25.5
  • Outlet_Size_Small
    -25.4
  • Outlet_Size_Large
    -23.1

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler0.0 L / mo
base 69.4 L → after 69.4 L
Remove competitive drag0.0 L / mo
base 69.4 L → after 69.4 L
LKR allocated for Jan 2026: LKR 74

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.