OUT_02967
SMMT · Small · Western · distributor DIST_W_03
Predicted potential
January 2026 if systemic constraints were relieved.
Geographical Location
Store location on the map.
Recommended actions
Top-3 prescriptive interventions ranked by expected monthly L uplift.
- Rank 1 · festival_promo+14.4 L / mo
Schedule promotional push for Christmas + New Year peak
Historical seasonality and Sri Lanka demand calendar imply ~14.4 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.
- Rank 2 · merchandising+0.6 L / mo
Deploy prime-shelf branded merchandising (posters, shelf-talkers)
Outlet faces type-weighted competition pressure of 15.4 from nearby same-type stores. Targeted in-store branded visibility recovers an estimated 0.6 L/month of intercepted traffic.
Top reasons the score is high
Largest positive SHAP contributors.
- Province_Western+7.8
- spatial_demand_score+2.4
- monthly_cv+1.5
- Outlet_Type_Hotel+1.4
- territory_radius_m+0.8
Top reasons the score is held back
Largest negative SHAP contributors.
- monthly_volume_mean-62.0
- Outlet_Size_Extra Large-28.8
- monthly_volume_q95-26.1
- Outlet_Size_Small-23.0
- Outlet_Size_Large-22.5
What-if scenarios
Model-predicted deltas if a constraint were relieved.
AI explanation
A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.
Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.