All outlets

OUT_02656

SMMT · Small · Western · distributor DIST_W_02

Critical

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
72.4 L
Recent monthly avg
17.6 L
Own Q90
54.0 L
Active months
17 / 36
Coolers
0
Local competitors (1 km)
22
HHI (1.5 km)
962
Replenishment friction
11.8%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +13.6 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~13.6 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

  2. Rank 2 · cooler

    Place first cooler at outlet

    +0.4 L / mo

    Counterfactual model predicts +0.4 L/month if cooler capacity is increased.

Top reasons the score is high

Largest positive SHAP contributors.

  • Province_Western
    +5.4
  • competitors_1km
    +5.0
  • same_type_competitors_1km
    +1.2
  • footfall_score_norm
    +0.8
  • Outlet_Type_Hotel
    +0.8

Top reasons the score is held back

Largest negative SHAP contributors.

  • monthly_volume_mean
    -60.4
  • Outlet_Size_Extra Large
    -28.7
  • monthly_volume_q95
    -24.4
  • Outlet_Size_Small
    -24.3
  • Outlet_Size_Large
    -22.5

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler+0.4 L / mo
base 67.9 L → after 68.2 L
Remove competitive drag-0.1 L / mo
base 67.9 L → after 67.8 L
LKR allocated for Jan 2026: LKR 84

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.