All outlets

OUT_02354

SMMT · Medium · Western · distributor DIST_W_02

Low

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
218.6 L
Recent monthly avg
111.4 L
Own Q90
242.6 L
Active months
26 / 36
Coolers
1
Local competitors (1 km)
19
HHI (1.5 km)
923
Replenishment friction
15.4%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +43.8 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~43.8 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

Top reasons the score is high

Largest positive SHAP contributors.

  • Outlet_Size_Small
    +33.2
  • Outlet_Size_Medium
    +18.3
  • Province_Western
    +4.5
  • mass_share
    +2.6
  • mid_share
    +1.6

Top reasons the score is held back

Largest negative SHAP contributors.

  • monthly_volume_mean
    -55.8
  • Outlet_Size_Extra Large
    -28.9
  • Outlet_Size_Large
    -22.7
  • monthly_volume_median
    -15.9
  • monthly_volume_q95
    -12.0

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler0.0 L / mo
base 218.8 L → after 218.8 L
Remove competitive drag0.0 L / mo
base 218.8 L → after 218.8 L
LKR allocated for Jan 2026: LKR 215

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.