All outlets

OUT_01209

SMMT · Extra Large · Western · distributor DIST_W_01

High

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
1,450.6 L
Recent monthly avg
17.5 L
Own Q90
76.9 L
Active months
15 / 36
Coolers
5
Local competitors (1 km)
14
HHI (1.5 km)
1,118
Replenishment friction
33.3%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +285.6 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~285.6 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

  2. Rank 2 · sku_mix

    Shift SKU mix toward premium (stock 1-2 additional premium SKUs)

    +56.1 L / mo

    Outlet currently sells 7.4% premium SKUs vs top-performing peers in the same cohort at 13.9%. Closing this gap typically lifts volume by ~56.1 L/month.

Top reasons the score is high

Largest positive SHAP contributors.

  • Cooler_Count
    +734.7
  • Outlet_Size_Extra Large
    +475.7
  • Outlet_Size_Small
    +27.8
  • Outlet_Size_Medium
    +11.7
  • Distributor_ID_DIST_W_01
    +8.8

Top reasons the score is held back

Largest negative SHAP contributors.

  • monthly_volume_mean
    -55.9
  • climate_jan_humid_pct
    -31.4
  • monthly_volume_q95
    -20.6
  • monthly_volume_median
    -16.6
  • monthly_volume_std
    -14.5

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler0.0 L / mo
base 1,428.2 L → after 1,428.2 L
Remove competitive drag0.0 L / mo
base 1,428.2 L → after 1,428.2 L
LKR allocated for Jan 2026: LKR 5,000

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.