All outlets

OUT_01126

Bakery · Small · Western · distributor DIST_W_03

Low

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
85.4 L
Recent monthly avg
24.0 L
Own Q90
66.7 L
Active months
23 / 36
Coolers
0
Local competitors (1 km)
19
HHI (1.5 km)
1,028
Replenishment friction
13.0%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +21.6 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~21.6 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

  2. Rank 2 · sku_mix

    Shift SKU mix toward premium (stock 1-2 additional premium SKUs)

    +3.5 L / mo

    Outlet currently sells 8.8% premium SKUs vs top-performing peers in the same cohort at 14.1%. Closing this gap typically lifts volume by ~3.5 L/month.

  3. Rank 3 · merchandising

    Deploy prime-shelf branded merchandising (posters, shelf-talkers)

    +0.5 L / mo

    Outlet faces type-weighted competition pressure of 18.8 from nearby same-type stores. Targeted in-store branded visibility recovers an estimated 0.5 L/month of intercepted traffic.

Top reasons the score is high

Largest positive SHAP contributors.

  • Province_Western
    +12.9
  • Outlet_Type_SMMT
    +2.9
  • type_weighted_pressure
    +2.6
  • super_premium_share
    +2.3
  • Outlet_Type_Hotel
    +2.2

Top reasons the score is held back

Largest negative SHAP contributors.

  • monthly_volume_mean
    -60.7
  • Outlet_Size_Extra Large
    -29.3
  • Outlet_Size_Small
    -24.6
  • monthly_volume_q95
    -24.0
  • Outlet_Size_Large
    -22.8

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler0.0 L / mo
base 108.1 L → after 108.1 L
Remove competitive drag+1.2 L / mo
base 108.1 L → after 109.3 L
LKR allocated for Jan 2026: LKR 104

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.