OUT_00944
SMMT · Small · Western · distributor DIST_W_02
Predicted potential
January 2026 if systemic constraints were relieved.
Geographical Location
Store location on the map.
Recommended actions
Top-3 prescriptive interventions ranked by expected monthly L uplift.
- Rank 1 · festival_promo+15.3 L / mo
Schedule promotional push for Christmas + New Year peak
Historical seasonality and Sri Lanka demand calendar imply ~15.3 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.
- Rank 2 · sku_mix+4.0 L / mo
Shift SKU mix toward premium (stock 1-2 additional premium SKUs)
Outlet currently sells 5.9% premium SKUs vs top-performing peers in the same cohort at 14.6%. Closing this gap typically lifts volume by ~4.0 L/month.
- Rank 3 · merchandising+0.8 L / mo
Deploy prime-shelf branded merchandising (posters, shelf-talkers)
Outlet faces type-weighted competition pressure of 18.5 from nearby same-type stores. Targeted in-store branded visibility recovers an estimated 0.8 L/month of intercepted traffic.
Top reasons the score is high
Largest positive SHAP contributors.
- Province_Western+5.5
- Latitude+2.8
- monthly_cv+2.2
- super_premium_share+1.7
- mass_share+1.5
Top reasons the score is held back
Largest negative SHAP contributors.
- monthly_volume_mean-60.1
- Outlet_Size_Extra Large-29.6
- Outlet_Size_Small-25.7
- monthly_volume_q95-25.1
- Outlet_Size_Large-23.7
What-if scenarios
Model-predicted deltas if a constraint were relieved.
AI explanation
A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.
Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.