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OUT_00313

SMMT · Small · Western · distributor DIST_W_03

Low

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
322.4 L
Recent monthly avg
480.0 L
Own Q90
677.9 L
Active months
32 / 36
Coolers
1
Local competitors (1 km)
20
HHI (1.5 km)
604
Replenishment friction
12.5%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · cooler

    Add 2th cooler to outlet

    +135.5 L / mo

    Counterfactual model predicts +135.5 L/month if cooler capacity is increased.

  2. Rank 2 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +66.2 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~66.2 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

Top reasons the score is high

Largest positive SHAP contributors.

  • monthly_volume_mean
    +225.3
  • monthly_volume_q95
    +64.2
  • monthly_volume_std
    +58.8
  • monthly_volume_median
    +47.1
  • Province_Western
    +3.6

Top reasons the score is held back

Largest negative SHAP contributors.

  • Outlet_Size_Extra Large
    -135.8
  • Outlet_Size_Large
    -116.2
  • Cooler_Count
    -55.8
  • Outlet_Size_Small
    -26.3
  • climate_jan_humid_pct
    -24.1

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler+135.5 L / mo
base 331.0 L → after 466.4 L
Remove competitive drag-1.5 L / mo
base 331.0 L → after 329.5 L
LKR allocated for Jan 2026: LKR 0

Cooler deployment business case

Assumes LKR 50,000 unit cost, 12% gross margin, 12% cost of capital.

Monthly uplift
135.5 L
Monthly margin
LKR 4,012
Payback
12.5 mo
24-mo NPV
LKR 35,739

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.