OUT_00197
Bakery · Medium · Western · distributor DIST_W_01
Predicted potential
January 2026 if systemic constraints were relieved.
Geographical Location
Store location on the map.
Recommended actions
Top-3 prescriptive interventions ranked by expected monthly L uplift.
- Rank 1 · festival_promo+85.7 L / mo
Schedule promotional push for Christmas + New Year peak
Historical seasonality and Sri Lanka demand calendar imply ~85.7 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.
- Rank 2 · cooler+6.8 L / mo
Add 3th cooler to outlet
Counterfactual model predicts +6.8 L/month if cooler capacity is increased.
- Rank 3 · merchandising+0.5 L / mo
Deploy prime-shelf branded merchandising (posters, shelf-talkers)
Outlet faces type-weighted competition pressure of 17.2 from nearby same-type stores. Targeted in-store branded visibility recovers an estimated 0.5 L/month of intercepted traffic.
Top reasons the score is high
Largest positive SHAP contributors.
- monthly_volume_mean+225.7
- monthly_volume_std+52.8
- monthly_volume_median+42.8
- Outlet_Size_Small+18.5
- monthly_volume_q95+17.8
Top reasons the score is held back
Largest negative SHAP contributors.
- Outlet_Size_Extra Large-122.5
- Outlet_Size_Large-80.0
- Outlet_Size_Medium-20.9
- climate_jan_humid_pct-20.2
- mass_share-3.3
What-if scenarios
Model-predicted deltas if a constraint were relieved.
Cooler deployment business case
Assumes LKR 50,000 unit cost, 12% gross margin, 12% cost of capital.
AI explanation
A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.
Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.