All outlets

OUT_00155

SMMT · Medium · Western · distributor DIST_W_01

Low

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
518.3 L
Recent monthly avg
515.1 L
Own Q90
851.7 L
Active months
34 / 36
Coolers
1
Local competitors (1 km)
10
HHI (1.5 km)
1,138
Replenishment friction
5.9%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +99.6 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~99.6 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

  2. Rank 2 · cooler

    Add 2th cooler to outlet

    +25.5 L / mo

    Counterfactual model predicts +25.5 L/month if cooler capacity is increased.

Top reasons the score is high

Largest positive SHAP contributors.

  • monthly_volume_mean
    +225.2
  • monthly_volume_q95
    +88.3
  • monthly_volume_std
    +60.7
  • monthly_volume_median
    +41.4
  • Outlet_Size_Small
    +21.0

Top reasons the score is held back

Largest negative SHAP contributors.

  • Outlet_Size_Extra Large
    -131.7
  • Outlet_Size_Large
    -93.8
  • Cooler_Count
    -26.7
  • climate_jan_humid_pct
    -21.9
  • Outlet_Type_SMMT
    -8.7

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler+25.5 L / mo
base 498.1 L → after 523.6 L
Remove competitive drag0.0 L / mo
base 498.1 L → after 498.1 L
LKR allocated for Jan 2026: LKR 0

Cooler deployment business case

Assumes LKR 50,000 unit cost, 12% gross margin, 12% cost of capital.

Monthly uplift
25.5 L
Monthly margin
LKR 814
Payback
61.4 mo
24-mo NPV
LKR -32,603

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.