All outlets

OUT_00053

SMMT · Medium · Western · distributor DIST_W_02

Low

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
389.6 L
Recent monthly avg
303.4 L
Own Q90
606.5 L
Active months
26 / 36
Coolers
2
Local competitors (1 km)
16
HHI (1.5 km)
1,042
Replenishment friction
11.5%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +80.8 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~80.8 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

  2. Rank 2 · cooler

    Add 3th cooler to outlet

    +73.4 L / mo

    Counterfactual model predicts +73.3 L/month if cooler capacity is increased.

Top reasons the score is high

Largest positive SHAP contributors.

  • monthly_volume_mean
    +184.2
  • monthly_volume_std
    +69.1
  • Outlet_Size_Small
    +33.0
  • Province_Western
    +3.2
  • Latitude
    +1.5

Top reasons the score is held back

Largest negative SHAP contributors.

  • Outlet_Size_Extra Large
    -84.7
  • Outlet_Size_Large
    -56.7
  • monthly_volume_median
    -13.9
  • climate_jan_humid_pct
    -13.6
  • Outlet_Size_Medium
    -12.0

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler+73.3 L / mo
base 403.9 L → after 477.2 L
Remove competitive drag0.0 L / mo
base 403.9 L → after 403.9 L
LKR allocated for Jan 2026: LKR 98

Cooler deployment business case

Assumes LKR 50,000 unit cost, 12% gross margin, 12% cost of capital.

Monthly uplift
73.3 L
Monthly margin
LKR 2,560
Payback
19.5 mo
24-mo NPV
LKR 4,705

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.