All outlets

OUT_00020

SMMT · Small · Western · distributor DIST_W_02

Low

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
323.7 L
Recent monthly avg
342.5 L
Own Q90
744.0 L
Active months
22 / 36
Coolers
0
Local competitors (1 km)
13
HHI (1.5 km)
1,182
Replenishment friction
22.7%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +65.3 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~65.3 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

  2. Rank 2 · cooler

    Place first cooler at outlet

    +3.5 L / mo

    Counterfactual model predicts +3.5 L/month if cooler capacity is increased.

Top reasons the score is high

Largest positive SHAP contributors.

  • monthly_volume_mean
    +179.3
  • monthly_volume_q95
    +75.6
  • monthly_volume_std
    +68.5
  • monthly_volume_median
    +46.3
  • Province_Western
    +4.1

Top reasons the score is held back

Largest negative SHAP contributors.

  • Outlet_Size_Extra Large
    -121.9
  • Outlet_Size_Large
    -106.5
  • Cooler_Count
    -55.0
  • Outlet_Size_Small
    -30.0
  • climate_jan_humid_pct
    -20.3

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler+3.5 L / mo
base 326.4 L → after 329.8 L
Remove competitive drag0.0 L / mo
base 326.4 L → after 326.4 L
LKR allocated for Jan 2026: LKR 0

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.